why we letterpress.

image from here

Yesterday there was an article on ilovetypography about letterpress printing. An excerpt:

"So why do people want to get into this arcane world? The biggest reason I can find is that it offers a hands-on immediacy that other methods can’t offer. The whole process feeds the senses: the coldness and weight of metal type; the rhythm of printing machines cycling quietly; the smell of oil and ink and the great sense of seeing a wonderful printed page. Our growing demand for the ‘one-off’ or the home-grown translates to letterpress where each item has been handled, prepared and checked individually."

Well said.