holiday genius.

We've been doing packaging research to get some inspiration for a line of candles we're designing for Spiritual Gangster. We stumbled across this brilliant holiday gem by Purpose - a holiday promo for a U.K. printer.
(But just for the record, we're not the biggest fans of panettone)


MelodyS said...

This packaging is brilliant! At first I thought it was pantone but quickly realized it was the nasty mcnast that is panetton. It makes me want to still buy it tho.

Cupcakes Are Magical said...

That IS amazing! I remember eating this on Christmas Day in Italy. That was sad.