what's tappening.

Tappening encourages people to drink tap water, because bottled water is unnecessarily expensive and environmentally harmful. Dimassimo Goldstein created the above print campaign with the clear bottles.

Copy (fish): Every year 38 billion water bottles end up polluting the earth. Drink tap.
Copy (bill): Bottled water costs 7,000 times more than the same water that comes from a faucet. Drink tap.
Copy (smoke): Last year, plastic bottles generated more than 2.5 million tons of carbon dioxide. Drink tap.

Arizona tap water is horrible, but I'm still feeling guilty.