Tappening encourages people to drink tap water, because bottled water is unnecessarily expensive and environmentally harmful. Dimassimo Goldstein created the above print campaign with the clear bottles.
Copy (fish): Every year 38 billion water bottles end up polluting the earth. Drink tap.
Copy (bill): Bottled water costs 7,000 times more than the same water that comes from a faucet. Drink tap.
Copy (smoke): Last year, plastic bottles generated more than 2.5 million tons of carbon dioxide. Drink tap.
Arizona tap water is horrible, but I'm still feeling guilty.
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4 comments:
True blue -- Arizona tap water is like drinking a kid's vitamin. Unless you're in Scottsdale, where there's caffeine; then it's like drinking a crappy Americano.
New York's tap water, however, is delicious. Mmmm soft water.
very cool ads. but i agree; it depends on the tap water available to you.
loving these. there's a new york bottle, too, that has an image "i [picture of a tap] new york"
xo
Also check out their new stainless steal bottles, I made this video REVIEW ON THEM and TAPPENING. LET ME KNOW WHAT YOU THINK!!
http://www.youtube.com/watch?v=uVM3mY3gMpg
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